This short article is an interesting read about what looks like a very interesting, much longer read. Having worked at BP's Energy Biosciences Institute, I've been intrigued by what I've learned about the company. His comment that corporate social responsibility "is not just political correctness, but a means to safeguard investments for the long term," presents what I see to be an effective level, one with which I once might have found fault, but am now much more prone to pull. I'll have to find this book. http://jasonjbarton.com/?p=880